from the desk of . . . Ken Nadreau

The world of web 2.0 is all about microcontent, and so we’re seeing
a huge difference in how surfers handle all the information
coming through in comparison to how they’ve dealt with the standard
web browsing methods used for years.

Now a days, people flip through blogs like they’d flip through a
picture book, especially if they’re doing so via StumbleUpon, Digg,
or any news aggregator/RSS feed reader.

Most of these surfers look for something that’ll grab their
attention, gets to the point quickly, and allows them to move
on to the next story.

On the other hand, articles submitted to article directories
in the web 1.0 arena need to fit into a minimum length requirement
of usually 400 words or more. So they inevitably lack the
fundamentals of rapid-fire content that’s become so popular with
blog browsers.

But there’s a neat little workaround for those used to writing
with the long article format that actually can take advantage of
the best of both worlds.

Here’s what to do . . .

1. Write your article in the standard long format.

2. Submit it to as many article directories as possible using a
submission program like Article Submitter Pro, to give you link
popularity and grab readers from web 1.0.

3. Paraphrase the article into an abbreviated summary, and then
post that summary to your blog as a tip or a reference to your
full article on a highly ranked directory.

This way you’re providing content to both, and because you’ve
paraphrased, you’re blog post isn’t competing with the article
directories page rank, and your microcontent will appeal to the
blog surfers.

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