from the desk of . . . Ken Nadreau

This has got to be the biggest pile of hogwash I’ve ever heard . . .

A colleague emailed me yesterday extremely concerned because someone had given him some information that he thought would devastate the sales of Article Submitter Pro.

According to this source, if you post an article to 100 or more article directories this will boost the page rank of your back link the article points to. But if you post a second or third article to 100 article directories pointing to the same link, it won’t help the page rank of that pointed to site any further. And on top of that, Google won’t even list your second or third article because they’re pointing to the same link.

What a load! And here’s why . . .

Say I have a site called “How to Cook With Oranges” promoting a cookbook of the same name. Now there’s probably a thousand ways you can use oranges to enhance the flavor of anything you cook, so I decide to write articles leaking tips to whet the whistle of potential buyers. I write one about chicken dishes, beef recipes, salad enhancements, etc. and submit them to my favorite article directories.

All of the articles are different. None of them spun from the other. But they’re all written to promote the book on the sales page.

Now according to this guy, if I submit all those articles, I’d be wasting my time because Google won’t list more than one article pointing to the same site on a search query.

But, what’s the prime objective of Google and the other search engines?

To provide content! Relevant content for each and every search query that someone makes!

So if this source is right, then Google will forfeit using my good quality articles based on entirely different aspects of the same keyword phrase as relevant content simply because they point to the same link.

I don’t think so.

The search engines are in it to provide information. If my information is good, appears popular because its posted on a lot of other sites (directories), and is completely relevant to a keyword or phrase, then they’re going to use it as a relevant listing no matter how many articles I submit and point to that one site.

Good content is good content. The link it points to doesn’t matter a fraction as much as what the content says, its relevancy, and where its coming from (listing source from a directory).

Let’s take a real life example . . .

A major auto company creates two or three commercials to run on television. That’s two or three different scenarios all pointing to the amazing benefits of owning their cars. They pay to advertise as sponsors of a popular show and send the commercials to the network.

Do you think the network would reject the second and third commercial because they point to the same product as the first one? Heck no!

The network would run them all on the same show because they understand how variety enhances the viewpoint of potential customers, and they’d love to have that auto maker’s sales go up due to the ads running on their network.

More sales means more advertising power for the network!

Same with the search engines. If they can help you sell your products, its a feather in their caps and will most likely keep you coming back to add more content that sells.

Likewise, if they can provide a wider variety of relevant content to intrigue their users, those users will keep coming back for more.

Friends, Google is a business. Its not an evil Overlord trying to devise tortures and ways to destroy your goals. They don’t have watchers lurking around every twist and turn waiting to ambush you. And what people have called the Google Slap was merely an attempt to better fine tune the content they provide.

Let’s stop looking for ways to fear them, Ok?

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